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> Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis

商品編號: 9-421-036
出版日期: 2020/09/11
作者姓名:
Groysberg, Boris;Norris, Michael
商品類別: Other
商品規格: 38p

再版日期:
地域: Japan;United States
產業: Media, entertainment, and professional sports;Transportation and distribution;Travel and tourism industry
個案年度: 2020 -  2020

 


商品敘述:

In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises'' 18 ships was the site of one of the earliest large outbreaks of COVID-19 outside of China. The outbreak led to hundreds of cases, at least a dozen deaths, media scrutiny, government investigations, and legal proceedings. In early March 2020, Swartz made the decision to pause all global operations of her company, the first cruise company to do so. Six months later, how could Princess Cruises restart operations safely and profitably?


涵蓋領域:

Change management;Corporate strategy;Crisis management;Cross-functional management;Gender;Health and behavioral science;Leading change;Operations and supply chain management;Organizational behavior;Personal growth and transformation;Covid


相關資料:

Case Teaching Note, (5-421-090), 17p, by Boris Groysberg, Michael Norris