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商品編號： 9-421-008 出版日期： 2020/11/10 作者姓名： Groysberg, Boris;Abbott, Sarah L.;Gregg, Tricia 商品類別： Other 商品規格： 40p 再版日期： 2021/03/01 地域： 產業： Human resource services;Retail and consumer goods;Retail trade 個案年度： -
商品敘述：
Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all aspects of the company. As Amazon continued to grow and expand into new business areas, would it be able to maintain its culture and practices? How much of Amazon''s success depended on the cult of Bezos? As the company continued to diversify beyond Bezos''s immediate oversight, what could Amazon do to ensure that it stayed relentless?
涵蓋領域：
Business growth;Cross-cultural business relations;Entrepreneurs and founders;Cross-functional management;Organizational behavior;Organizational culture;Talent management;Technology and analytics
相關資料：
Case Teaching Note, (5-421-081), 18p, by Boris Groysberg, Kerry Herman, Amy Klopfenstein
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