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商品編號： 9-387-035 出版日期： 1986/08/11 作者姓名： Hattersley, Michael 商品類別： Other 商品規格： 11p 再版日期： 1989/05/23 地域： Ohio 產業： Iron & steel;Bearings;Manufacturing 個案年度： 1985 - 1985
商品敘述：
Describes the efforts of the Timken Co., a major international producer of bearings and steel, to develop an effective employee communication program. The case examines the intense international competitive atmosphere, the recent record of job losses in related industries, Timken''s extensive reorganization efforts, and the company''s labor relations history insofar as these bear on the effort to formulate internal communications policy. Encourages students to analyze the essential elements of a communications decision: scope, structure, audience, goals, message, and media.
涵蓋領域：
Communication strategy;Management communication;Labor relations;Employees
相關資料：
Case Teaching Note, (5-391-031), 6p, by Michael Hattersley;Video Supplement, (9-887-511), 0p, by Michael Hattersley
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