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商品編號： 9-320-075 出版日期： 2019/12/12 作者姓名： Paine, Lynn Sharp;Costas, Ruth;Zogbi, Priscilla 商品類別： General management 商品規格： 33p 再版日期： 2021/06/16 地域： Brazil 產業： Agriculture sector;Food and beverage sector 個案年度： 2017 - 2019
商品敘述：
The case concerns the sale of Mae Terra, one of Brazil''s leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra''s CEO Alexandre Borges must determine whether and how to keep Mae Terra''s B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its mission, values, and practices even as it is integrated into a large volume-driven multinational whose governance follows standard listed company principles.
涵蓋領域：
Brand management;Corporate governance;Environmental sustainability;Management philosophy;Mergers and acquisitions;Mission statements;Social entrepreneurship
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