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商品編號： 9-317-013 出版日期： 2016/07/27 作者姓名： van Bever, Derek C.M.;Ojomo, Efosa 商品類別： Entrepreneurship 商品規格： 20p 再版日期： 2018/10/22 地域： Nigeria 產業： Retail trade 個案年度： 1988 - 2015
商品敘述：
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie noodles. But in order to truly target the local market, Tolaram decided to build manufacturing and distribution capabilities in Nigeria at time when conventional wisdom advised against it. After a very difficult journey, Tolaram has grown to almost $1 billion in turnover, built and operates 13 manufacturing plants in Nigeria, and runs a 1,000+ plus truck logistics company. This case gives an overview of how Tolaram built Indomie noodles from obscurity to become one of the most recognized brands in Nigeria.
涵蓋領域：
Business models;Disruptive innovation;Emerging markets;Vertical integration
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