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商品編號： 9-313-107 出版日期： 2013/02/19 作者姓名： Kanter, Rosabeth Moss;Malone, Ai-Ling Jamila 商品類別： General management 商品規格： 27p 再版日期： 2013/04/16 地域： Canada 產業： Financial service sector 個案年度： 2007 - 2012
商品敘述：
Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete effectively in a demanding and changing financial services industry and survive the global financial crisis, Desjardins needed to integrate, consolidate, and determine how to preserve traditional values while preparing for the future and emerging as a less provincial financial group. In 2012 she reflected on the change efforts and the opportunities and challenges ahead.
涵蓋領域：
Business communication;Communication strategy;Management;Change management;Corporate strategy;Corporate social responsibility;Diversity and inclusion;Business plans;Personal growth and transformation;Turnarounds
相關資料：
Case Teaching Note, (5-313-135), 15p, by Rosabeth Moss Kanter, Ai-Ling Jamila Malone
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