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商品編號： 9-313-041 出版日期： 2012/08/27 作者姓名： Herzlinger, Regina E.;Sparks, Erik R. 商品類別： General management 商品規格： 16p 再版日期： 2021/03/09 地域： 產業： Apparel accessories;Health care services;Pharmaceuticals 個案年度： -
商品敘述：
This case asks students to price a new drug which is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S.
涵蓋領域：
Agile software development;Budget management;Budgeting;Business models;Cross-functional management;Earnings;Health;Health care;Incubators;Management;Models;Public health;Social Security;Budgets;Strategy;Management skills;Software development;Profitability
相關資料：
Reprint not HBS Owned, (9-307-033), 3p, by Business JNL Orange County
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