[ Tips ] 一分鐘使用導覽
商品編號： 9-116-013 出版日期： 2016/02/04 作者姓名： Ramanna, Karthik;Kak, Radhika 商品類別： Other 商品規格： 23p 再版日期： 2016/06/24 地域： India;Switzerland 產業： 個案年度： -
商品敘述：
The local government in Delhi has ordered a ban on Nestl ''s flagship product in India-Maggi Noodles-citing excessive lead content per government lab tests. Nestl disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and among Nestl ''s customers, and Maggi sales begin to plummet. Other local governments and India''s federal food-safety regulator also consider bans. Nestl must decide how to respond. Options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestl ''s India sales.
涵蓋領域：
Business and government relations;Crisis management;Customer relationship management;Globalization;Government policy and regulation;Multinational corporations;Power and influence
相關資料：
Case Teaching Note, (5-116-049), 15p, by Karthik Ramanna
哪些人也有訂購？