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Titan: OceanGate''s Tragedy of Titanic Proportions (9-124-016) NEW
Dey, Aiyesha;Pacelli, Joseph;Barnett, James;Ali, ZeSean
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In June 2023, OceanGate''s Titan submersible imploded attempting to reach the Titanic shipwreck site 3,800 meters below sea level. All five passengers aboard died, including OceanGate founder and CEO Stockton Rush. Before the tragedy, many in the deep-sea exploration community made their concern for the Titan''s safety known, including James Cameron and OceanGate employees. What could Rush have done to avoid the implosion? And was the capital-intensive .....more
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Skills-First Hiring at IBM (9-422-013) NEW
Groysberg, Boris;Mehta, Sarah
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This case reviews IBM''s efforts to widen its hiring funnel and broaden its talent pool.
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Uncovering Questionable Behavior (9-425-050) NEW
Fubini, David G.;Sanguineti, Patrick;Chambers, Amy;Fubini, William
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In this short vignette on the boundaries of professionalism, Alex Harding, recently promoted to Team Leader, faces a difficult decision regarding his client. While serving the CFO of the client company in preparation for an upcoming merger, he and his team uncover questionable behavior that occurred under the CFO''s direction. Though the Partner on his team advises him to let it go, Alex wonders whether that is really the right thing to do.
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Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B) (9-425-074) NEW
Hsieh, Nien-he;van Bever, Derek C.M.
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Recounts a pivotal moment in Martin Luther King Jr.''s life during the Montgomery Bus Boycott, where a profound prayer amidst threats to his life renewed his faith and resolve to lead the movement. This transformative experience marked the beginning of his lifelong commitment to nonviolent resistance, culminating in the founding of the Southern Christian Leadership Conference and his pursuit of justice, reconciliation, and the creation of a "beloved .....more
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FedEx Cyberattack (A): Navigating the NotPetya Storm (9-625-049) NEW
Gibson, Hise;Nagle, Frank;Dadlani, Alicia;Hostetter, Martha
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In 2017, FedEx''s European division - acquired the year before for $5 billion - was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company''s disaster recovery plans into action, sending teams from the Memphis headquarters to Europe to assess the damage and try to keep packages moving. Carter wondered how the company''s meticulous .....more
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FedEx Cyberattack (B): Reflections and Lessons (9-625-059) NEW
Gibson, Hise;Nagle, Frank;Dadlani, Alicia;Hostetter, Martha
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Set in 2024, this (B) case provides an update to the (A) case (no. 625-049) about a devastating cyberattack that destroyed thousands of computers and business systems at FedEx''s European division in 2017. It describes lessons learned and changes made in the wake of the attack.
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On (9-723-430) NEW
Casadesus-Masanell, Ramon;Frankenberger, Karolin;Mader, Sascha
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Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as "obsessively distinct," On grew its sales with a compound annual growth rate of more than 75% between 2013 and 2021, and went public in 2021. In 2022, On was on the verge of launching a revolutionary new subscription-based service that exclusively .....more
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Growing Foodology into Latin America''s Largest Platform for Virtual Restaurants (9-724-393) NEW
Tamayo, Jorge;Koning, Rembrand;Buitrago, Jenyfeer Martinez
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This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogot that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled with the challenge of balancing the growth of the startup presence in the region while improving cost efficiency and profitability. Set in March 2023, the case tracks Foodology''s .....more
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Quickmart: Sustaining Growth in a Challenging Economic Environment (9-725-363) NEW
Casadesus-Masanell, Ramon;Kamau, Kuria
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In July 2023, Peter Kang''iri, the Chief Executive Officer (CEO) of Quickmart, Kenya''s second-largest retail chain, sat in his Nairobi office reviewing the company''s first half financial results before the weekly executive committee (EXCO) meeting. The company was in the second year of its five-year plan, following its most profitable year ever in 2022. Quickmart''s five-year plan was to increase its revenues by 82% to $541 million by opening 50 .....more
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Tonik (9-725-404) NEW
Wu, Andy;Quadir, Maliha Malek;Peterson, Aticus
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This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik''s journey from its launch in 2018 to early 2024, highlighting the company''s innovative approach to digital banking, its rapid deposit growth, and its struggles to fine-tune its lending products. Key themes include the tension between .....more
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Access and Equity in Clinical Trials: Improving Patient Outcomes at MGHCC (BAB762) NEW
Glover, Wiljeana;Degu, Selam;Bloom, Mara
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This case focuses on the inclusive innovation journey of Dr. Bererly Moy, clinical director of the Breast Oncology Program and director of Community Outreach. Dr. Moy led the approach of the Massachusetts General Hospital (MGH) Cancer Center (CC) team to reduce disparities in cancer care outcomes. The MGH Cancer Center tried multiple approaches over several years, but still faces challenges enrolling and retaining a diverse patient population for .....more
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A Leader''s Guide to Navigating Employee Activism (H08058) NEW
Reitz, Megan;Higgins, John
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With employees increasingly speaking out on political and social issues, the authors use their research on activist voices in the workplace to suggest three ways organizational leaders can determine if and how to respond. First, it''s important to understand the range of responses available and their pros and cons. Second, you should consider five factors that will help you decide whether it''s appropriate and productive to step in. Finally, give .....more
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DECARBONIZING THE REAL ESTATE SECTOR: ONE BUILDING AT A TIME (IM037B) NEW
Saranga, Haritha;Goud, Nayonika
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This case describes an inspiring story of a young real estate developer in India, Rahul Rajan, who- built an affordable green residential building named Scorpio, targeting middle class families in India, which won the Platinum Green Building rating by the Indian Green Building Council (IGBC). The case provides a detailed description of the various innovative features that helped make Scorpio a Net Energy Positive building. The case also narrates, .....more
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Fairphone 3: Commercializing Radical Sustainability (Abridged Version) (IN2009) NEW
Craig, Smith N.;Simone, Duke Lisa
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The mobile phone industry is notorious for its lack of sustainability. Fairphone started as a campaign to draw attention to ''conflict minerals'' and the plight of tantalum miners. It became a social enterprise by launching its first ''fair phone'', the FP1, with conflict-free tantalum. The FP2 was more broadly sustainable, with a five-year lifespan, replaceable parts, and recycling of old handsets, but it was expensive and appealed mostly to die-hard .....more
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