[ Tips ] 一分鐘使用導覽
商品編號： 83511 出版日期： 1983/09/01 作者姓名： Levitt, Theodore 商品類別： Other 商品規格： 7p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Buyers no longer purchase products and services but sets of expectations. Thus, the relationship between buyer and seller often intensifies when the sale is made. How selling companies manage buyer-seller relationships increasingly affects their reputations and repeat sales. The seller can maintain a healthy relationship with the buyer after the purchase by regularly considering whether the relationship has been improving or deteriorating. To effectively manage relationships, managers must understand both the problems and the opportunities.
涵蓋領域：
Marketing;Sales and marketing;Marketing management;Customer experience;Customer relationship management
相關資料：
哪些人也有訂購？