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商品編號： 9-726-447 出版日期： 2026/04/01 作者姓名： Fu, Carolyn;Montgomery, Cynthia A.;Herman, Kerry 商品類別： Other 商品規格： 29p 再版日期： 2026/06/09 地域： United States 產業： Retail trade 個案年度： 1980 - 2026
商品敘述：
In early 2026, Brieane Olson, CEO of retailer Pacsun since 2023, considers the turnaround she and her team have wrought at the teen retailer since the company exited bankruptcy and was taken private by private equity firm Golden Gate Capital. Navigating leadership changes, COVID-19, and a rapidly shifting fashion industry encompassing the new and different ways young consumers shop and learn about trends, Olson and her team have developed four strategic pillars and four lenses that help drive innovation and change, enabling Pacsun to actively listen and co-create with its customers. Now Olson and her team are planning for international expansion and further digital partnerships, including new stores in the Middle East and a greater digital/ecommerce presence in countries like China.
涵蓋領域：
Innovation;Leadership;Private equity;Strategy;Turnarounds
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