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商品編號： UV9185 出版日期： 2025/03/19 作者姓名： Wilcox, Ron;Kemp, Bianca;Adkins, Thomas 商品類別： Marketing 商品規格： 5p 再版日期： 地域： 產業： E-commerce industry;B2B e-commerce 個案年度： -
商品敘述：
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchases. At the University of Virginia Darden School of Business, this field-based case is taught in the required Marketing course. The case set includes a student spreadsheet and an instructor PowerPoint file, which includes some basic analysis, with multiple regression being the most sophisticated tool. Although it certainly helps, students need not be proficient in multiple regression to gain some insights from the data.
涵蓋領域：
Marketing;Marketing analytics;Gender;Poverty
相關資料：
, (UV9186), p, by Ron Wilcox;, (UV9187), p, by Ron Wilcox;, (UV9188), p, by Ron Wilcox
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