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 CaseThrive Earlier Detection
作者姓名:Baker, Malcolm P.;Vrattos, William
商品類型:Case商品編號:9-222-049
出版日期:2021/12/03商品頁數:16p

 

 CaseMoleskine: Daniela Riccardi Turns the Page
作者姓名:Raffaelli, Ryan L.;Gulick, Sarah
商品類型:Case商品編號:9-422-044
出版日期:2021/12/03商品頁數:15p

After Daniela Riccardi took over as CEO of Moleskine, she determined that the company needed to refocus on its core brand and central organization. With her first formal meeting with D''Ieteren, the company that owned Moleskine, approaching, she needed to decide what her action plan for Moleskine should be.

 CaseGreen Monday
作者姓名:Alvarez, Jose B.;Chan, Billy;Lau, Dawn
商品類型:Case商品編號:9-522-056
出版日期:2021/12/03商品頁數:31p

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand ("OmniPork"), a non-profit foundation, and an impact investment arm. Green Monday had been reshaping the traditional concept of plant-based food into a modern and aspirational lifestyle by providing .....more

 CasesWhy Company Culture Matters: Our Favorite Reads
作者姓名:Sawhney, Vasundhara
商品類型:Cases商品編號:H06PMM
出版日期:2021/12/03 

It impacts everything - including your happiness and career.

 CasesHow to Dial It Back When You''re a Chronic Overachiever
作者姓名:Smith, Dina;Denham Smith, Dina
商品類型:Cases商品編號:H06QXW
出版日期:2021/12/03 

Don''t burn yourself out before you have the chance to succeed.

 CasesTaking a Break: Our Favorite Reads
作者姓名:Arni Ravishankar, Rakshitha
商品類型:Cases商品編號:H06PVK
出版日期:2021/12/02 

You don''t have to travel to get the rest and recovery you need.

 CasesDon''t Let Age Get in the Way of Entrepreneurship
作者姓名:Waldman, Emma
商品類型:Cases商品編號:H06PZ9
出版日期:2021/12/02 

Lessons from five young founders who defied the odds.

 CasesDon''t Ask for a Raise - Negotiate It
作者姓名:Hagh, Carol
商品類型:Cases商品編號:H06Q7O
出版日期:2021/12/02 

First, communicate your value and then discuss what your employer can offer you in exchange.

 CaseLKK: Building A Designer Platform
作者姓名:Zheng, Xiaoming;Zhao, Ziqian
商品類型:Case商品編號:TU0137
出版日期:2021/12/02商品頁數:8p

Founded in 2004, China''s leading design house, LKK, started from scratch and soon established itself by winning countless international design awards and pursuing Fortune Global 500 clients. From its beginning, founder Jia Wei hoped that LKK could represent the highest level of China''s design circle and rectify the stereotypic image that Chinese designers were only imitators and did not have original ideas. His personal mission was .....more

 CaseCircles (A): The Birth of an Entrepreneurial Initiative
作者姓名:Mendonca, Valerie;Karna, Amit;Mukherjee, Saral
商品類型:Case商品編號:A00340
出版日期:2021/12/02商品頁數:14p

This case describes the entrepreneurial journey of two college friends - Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and make transactions. Case A outlines their journey until the launch, where they faced the dilemma of choosing between .....more