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 CaseWhat Went Wrong with Boeing''s 737 Max?
作者姓名:George, William W.;Migdal, Amram
商品類型:Case商品編號:9-320-104
出版日期:2020/06/28商品頁數:23p

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing''s organization and management is described, focusing on the span from Boeing''s 1997 merger with rival .....more

 CaseBrewing Peace Philippines: Customer Relationship Management
作者姓名:Santamaria, Jose Gerardo;Puri, Sandeep;Delayco, Maria Luisa Chua;Singh, Rakesh
商品類型:Case商品編號:W20529
出版日期:2020/06/26商品頁數:9p

Brewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), which accounted for 20 per cent of Brewing Peace''s revenues. After a 30 million order from CCEL with a profit margin of less than 20 per cent, a payment period of 90 days, and a short delivery .....more

 CaseOrangeTee Property Agents Review: Responding to Disruptive Innovations
作者姓名:Chua, Calvin;Ong, Seow Eng;Wang, Davin;Yeo, Wee Yong
商品類型:Case商品編號:W20531
出版日期:2020/06/26商品頁數:12p

In 2018, the Singapore-based real estate agency OrangeTee launched a new, online platform in response to disruptive innovation in the real estate sector. Property Agents Review allowed clients to rate and review OrangeTee''s agents upon the completion of a real estate transaction. After a hard-fought campaign to overcome initial resistance to the idea, agents credited the new platform with an increase in referrals. OrangeTee proudly championed .....more

 CasePromotions Manufacturing: Production Unit Expenses and Profitability
作者姓名:Markovics, Laszlo
商品類型:Case商品編號:W20536
出版日期:2020/06/26商品頁數:9p

Based in the Canadian Prairies, Promotions Manufacturing had been manufacturing promotional items for over 40 years. The organizational structure consisted of four manufacturing units and the administration department, each with its own distinctive staffing needs and cost structure; consequently, profitability calculations and operations management had become increasingly difficult. In June 2018, the question of how to allocate the overhead and administration .....more

 CaseThe Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
作者姓名:Bohas, Alexandre;Meschi, Pierre-Xavier
商品類型:Case商品編號:W20525
出版日期:2020/06/25商品頁數:20p

Over a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. Although India was expected to experience high or hyper-growth in tire manufacturing, growth at such a fast pace brought uncertainties and risks. In addition to competition from low-cost tires imported to .....more

 CaseHaboydem: A Social Enterprise in the Holy Land
作者姓名:Schwartz, Mark S
商品類型:Case商品編號:W20526
出版日期:2020/06/25商品頁數:10p

Haboydem was a second hand clothing store in Jerusalem that operated as a social enterprise by hiring and training individuals who were living with mental illness. The two store locations had successfully trained workers, and 70 per cent were able to find employment in mainstream businesses; however, in mid-2017, the co founders faced new issues. How should they deal with emerging competition from other second hand clothing retailers? How should they .....more

 CaseCareer Karma: Growth in a Time of Global Uncertainty (A)
作者姓名:Huang, Laura;Jiang, Elizabeth;Yu, Brandon
商品類型:Case商品編號:9-420-121
出版日期:2020/06/25商品頁數:16p

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or "coding bootcamps," that would lead to a successful career pivot upon graduating from the program. .....more

 SupplementCareer Karma: Growth in a Time of Global Uncertainty (B)
作者姓名:Huang, Laura;Jiang, Elizabeth
商品類型:Supplement商品編號:9-420-125
出版日期:2020/06/25商品頁數:2p

This (B) case expands upon the journey of Career Karma''s three founders by presenting a fictionalized Investor Meeting scenario.

 CaseRecovering Trust After Corporate Misconduct at Wells Fargo
作者姓名:Srinivasan, Suraj;Goldberg, Jonah S.
商品類型:Case商品編號:9-120-128
出版日期:2020/06/25商品頁數:29p

The case describes widespread misconduct at Wells Fargo Community Bank in the period leading up to 2017 and the company''s subsequent attempts to improve internal controls, company culture, and corporate governance. The case examines the potential causes of large scale customer related fraud in the Community Banking Division and across a range of businesses. The extent and length of time over which these misconduct events took place suggested .....more

 CasesBusiness Liability
作者姓名:Gilbert, Scott D.
商品類型:Cases商品編號:BEP532
出版日期:2020/06/25商品頁數:16p

A business''s purpose is to serve its customers, and that means taking risks sometimes. One of these risks is losing money in lawsuits, which could be filed by employees, customers, or anyone else who was negatively impacted by the business. Insurance offers protection against these liabilities to a degree; nevertheless, lawsuits will still hurt the business in some way. This text looks at economic damages and its role in insurance claims, .....more