What would happen if CEOs began writing employee communications using gen AI? Would anyone notice? Probably not, according to a new study. But that doesn''t mean CEOs should use it to write everything. Here''s what they can do to effectively and transparently write with gen AI.

To new followers and outside observers, the WNBA''s success in the 2024 season might have seemed sudden. As star rookies Caitlin Clark and Angel Reese entered the U.S. women''s professional basketball league, it set records for TV viewership, game attendance, social media engagement, merchandise sales, and media and sponsor revenues. However, it took years of hard work and preparation to get to that turning point. Founded in 1997, .....more

Seven of the world''s 10 most valuable companies have launched platform businesses, as have over 60% of unicorn startups. Many companies that didn''t start out as platform businesses-from retailers Walmart and Amazon to software providers Salesforce and ServiceNow-have also successfully accelerated their growth through platform strategies. But numerous companies have missed out on growth opportunities. Why does one platform company .....more

The invention of the like button, which today can be found everywhere on the internet, transformed digital advertising and marketing and fueled the rise of the social media industry. While most people attribute it to Facebook, the button was actually used in some form by multiple companies several years before Facebook adopted it. In fact, after spending three years researching its origins, the authors were unable to identify a single inventor of .....more

Many global companies have made public commitments to sustainability targets. Fulfilling these commitments will require firms to transform their business models and organizational architectures. A few pioneers are leading the way, demonstrating that companies can make sustainability not only a goal but also the driver of their business model. They are leveraging what they''ve learned from developing innovation capabilities to help them on .....more

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market research. After spending two years studying the technology''s use there, two professors believe that gen AI offers firms unprecedented opportunities to understand customers, better assess the competitive environment, and push data-driven decision-making .....more

When Helena Morrison joined the board of Equinox Markets, an Atlanta-based supermarket chain, all of her new colleagues were white men. After she ascended to chair, the directors all agreed to hire a recruiting firm to diversify their group, asking that only female and non-white candidates be brought to their attention. Three years later 40% of directors come from underrepresented demographics, but now an activist shareholder has accused the board .....more

Experts agree that the only way to sustain a population that will grow to 8.2 billion by 2050 is to increase food production and ensure more even, efficient distribution. However, to save our planet, the agriculture industry must at the same time dramatically reduce its environmental footprint and impact. This is the vexing question: How to generate more with less when the stakes are existential? Four new books-respectively authored by a philosopher, .....more

When Helena Morrison joined the board of Equinox Markets, an Atlanta-based supermarket chain, all of her new colleagues were white men. After she ascended to chair, the directors all agreed to hire a recruiting firm to diversify their group, asking that only female and non-white candidates be brought to their attention. Three years later 40% of directors come from underrepresented demographics, but now an activist shareholder has accused the board .....more

When Helena Morrison joined the board of Equinox Markets, an Atlanta-based supermarket chain, all of her new colleagues were white men. After she ascended to chair, the directors all agreed to hire a recruiting firm to diversify their group, asking that only female and non-white candidates be brought to their attention. Three years later 40% of directors come from underrepresented demographics, but now an activist shareholder has accused the board .....more