商品敘述：

In a dematerializing economy-where value has shifted from physical assets to intangibles such as data, software, and capabilities-traditional strategy frameworks no longer provide enough guidance. Organizations need a clear center: a single, coherent organizing principle that defines what they are really about. A strategic center guides resource allocation, opportunity selection, and organizational identity. Columbia Business School professor Rita McGrath draws on real-world examples to show how companies that choose and commit to a center-whether it''s around a mission, a customer, a technology, a regional or national ecosystem, or friction erasure-gain clarity, speed, and coherence while reducing internal politics and paralysis. Effective centering is not about rigid positioning, she explains, but about choosing the dimension along which a company will pursue coherent opportunity sets as industries and old strategic anchors dissolve.

涵蓋領域：

Business history;Business models;Corporate strategy;Organizational decision making;Strategy

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