The case traces the roots of culture at Ganga Hospital, a trauma care center in Coimbatore, an industrial hub in South India. The hospital was founded by an anesthetist with his resourceful wife. Their sons trained overseas with legends in plastic and orthopedic surgery, and returned home. Given the triad of specialties within the family, trauma care emerged as a focus for the hospital. As directors and expert surgeons, the brothers established a .....more

In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club''s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such as Eva Longoria, Jennifer Garner, Billie Jean King, and 13 former players from the U.S. Women''s National Soccer Team (USWNT). As outsiders to professional sports, .....more

This case, set in January 2024, discusses the entrepreneurship journey of Serene Lim, the co-founder and CEO of Vibefam, a tech management system for boutique fitness studios. In the Singapore gym and fitness sector, besides the large chain studios, there were many smaller studios that offered niche activities to consumers. These studios often did not have automated booking services, relying instead on pen-and-paper records. Lim felt that she could .....more

While raising capital for their second fund, Julia Sohajda, co-founder of Hungarian venture capital firm Vespucci Partners, reflects on her firm''s history and investment approach, influenced by the intricacies of the Central Eastern European markets.

Natalie Jung, amid the COVID-19 lockdowns, transformed her newfound passion for handcrafted jewelry into Radiant Sun Shop (RSS), a thriving Etsy business with 3,100 transactions as of February 2023. Initially launched during her virtual undergraduate studies, RSS flourished with her dedicated time. As Jung approached the end of her master''s degree and subsequent graduation in April 2023, uncertainty loomed regarding the future trajectory .....more

In mid-2023 Akash Gupta, CEO of GreyOrange Ltd (GO), an Atlanta-based robotics firm, had to decide whether GO still needed its exclusive technology partnership with LOGI, a leading US-based contract logistics firm. Since 2018 the partnership had been instrumental in establishing GO as a major provider of robotic solutions in the warehouse automation space. With new management at LOGI, a renegotiation had become inevitable. Numerous options were possible. .....more

The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early mover in the AI agent space, the company faced increased and well-funded competition in 2024. The founders needed to raise a seed funding round, to decide if they should continue their .....more

In late 2020, Harman Singh Arora, the chief executive officer of Gtropy Pvt. Ltd. (Gtropy), a logistics technology provider in the logistics and transportation space, was considering the company''s future. Gtropy had disrupted the market with its GPS based fleet management solutions complemented by exhaustive data analytics since it was formed in 2019. The company''s quarterly growth was 40 per cent and they had a network of 350+ partners. .....more