商品敘述：

In 2020, Chang Kuo-Wei (commonly known as K.W.) launched STARLUX Airlines Co. Ltd. in Taipei, Taiwan after a family business dispute with his three half-brothers, following the death of their father. STARLUX Airlines Co. Ltd. became a highly successful international airline in just six years, competing against EVA Airways Corp., which was owned by his own family''s business Evergreen Group, a global shipping and hospitality conglomerate. K.W., who had been fired by his half-brothers from the position of chairman of EVA Airways Corp., founded his new airline under a business strategy known as revenge-preneurship, referring to the launch of a new venture to spite or damage another company or individual. In 2026, after six years of building his venture into a reputable business, K.W. was asked to return to the family business. However, doing so would mean abandoning the airline that he had proudly created, leading to a difficult dilemma. Should K.W. drop all competitive efforts against his half-brothers and abandon his own creation? Or should he continue his rivalry against the family business that had wronged him and prove himself the final victor? Daniel Clark is affiliated with Ivey Business School

涵蓋領域：

Entrepreneurship;Strategy

相關資料：

, (W49328), p, by Daniel Clark

哪些人也有訂購？