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商品編號： 9-826-036 出版日期： 2026/04/10 作者姓名： Satchu, Reza;Iyoha, Ebehi;Kosc, Andrew;Lefort, Alexis 商品類別： Entrepreneurship 商品規格： 20p 再版日期： 地域： 產業： Travel and tourism industry 個案年度： -
商品敘述：
In 2025, Naren Shaam, founder and CEO of Omio, a Berlin-based multimodal travel platform, must decide how to steer the company''s next phase of growth. After rebounding from the COVID-19 collapse to reach profitability and over one billion users annually, Omio faces three strategic paths: deepening its profitable European base, expanding into emerging global markets, or investing heavily in artificial intelligence to redefine the travel experience. The case traces Omio''s journey from startup to global platform and challenges students to evaluate how Shaam should balance growth, profitability, and technological innovation in the rapidly evolving travel-tech landscape.
涵蓋領域：
Entrepreneurship;Growth strategy;Leading change;Organizational change
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