[ Tips ] 一分鐘使用導覽
商品編號： UV2971 出版日期： 2009/04/03 作者姓名： Wilcox, Ronald T 商品類別： Marketing 商品規格： 10p 再版日期： 2017/04/17 地域： United States;Oregon 產業： Arts, entertainment & sports 個案年度： -
商品敘述：
Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note ""Conjoint Analysis: A Do it Yourself Guide"" (9-515-024). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve their attractiveness.
涵蓋領域：
Conjoint analysis;Marketing
相關資料：
Case Teaching Note, (UV2972), 6p, by Ronald T Wilcox;Spreadsheet Supplement, (UV5729), 0p, by Ronald T Wilcox
哪些人也有訂購？