[ Tips ] 一分鐘使用導覽
商品編號： 9-515-024 出版日期： 2014/08/04 作者姓名： Ofek, Elie;Toubia, Olivier 商品類別： Marketing 商品規格： 17p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and includes advice on best practices to follow and what pitfalls to avoid. Several user-friendly Microsoft Excel spreadsheets accompany this note and can be used as aids when implementing and analyzing a conjoint study.
涵蓋領域：
Consumer markets;Market research;Market segmentation;Marketing management;Product development;Service management
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