商品敘述：

This case examines Alibaba''s innovative approach to intellectual property (IP) protection in the rapidly evolving e-commerce landscape. It highlights the challenges faced by creators in safeguarding their original designs in the digital marketplace, as exemplified by the NUDE incident. The case explores how traditional IP protection methods and legal frameworks, such as patents and the ""notice-and-takedown"" rule, prove inadequate in addressing the unique challenges presented by contemporary digital technologies and e-commerce landscape. The case presents Alibaba''s response to these challenges through the introduction of its Original Design Protection Program (ODPP). This initiative offers a swift, cost-effective alternative to conventional IP protection methods, particularly benefiting small and medium-sized enterprises. The case details the mechanics of ODPP, including its use of AI and blockchain technology, and its impact on fostering innovation and protecting original designs. This case offers a valuable perspective and a real world application regarding how technology companies can innovate to address complex challenges in the digital economy. It encourages critical thinking about the intersection of law, technology, and business strategy in the context of e-commerce and intellectual property protection.

涵蓋領域：

Copyright and trademark enforcement

相關資料：

(ST148T), 15p, by Yanfeng Zheng|Yao Fu|Can Huang|Guoqiao Liu

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