商品敘述：

This industry note provides an extensive overview of the wireless communications industry in China at the end of 2012. At the time China had over 1.1 billion mobile subscribers, and the country was predicted to have 500 million smartphones in use by the end of 2013. The note discusses the industry''s value chain (carriers, device manufactures, component providers, content and applications providers, and telecom equipment providers), and the role of the Chinese government in the industry''s evolution. The note also presents the strategic positioning and business models of China''s three main carriers (China Mobile, China Unicorn, and China Telecom), and of the major international and domestic handset manufacturers, including Samsung, ZTE, Nokia, Apple, Lenovo and Huawei. In addition, the note covers the strategic positioning of the main chipset suppliers in the Chinese wireless market: Qualcomm, MediaTek, Samsung and Intel.

涵蓋領域：

Strategic thinking;Strategic positioning;Smartphones;Local government;International business;Strategy;Business models;Business & government relations

相關資料：

Case Teaching Note, (SM227T), 28p, by Gang Zheng, Wang Yajuan, Robert A. Burgelman

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