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商品編號： R1509X 出版日期： 2015/06/18 作者姓名： Teixeira, Thales S.;Gupta, Sunil 商品類別： Other 商品規格： 2429w 再版日期： 地域： 產業： E-commerce industry;Retail trade 個案年度： -
商品敘述：
For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1509Z. The complete case study and commentary is reprint R1509K.
涵蓋領域：
Customer service;Competitive strategy;Customer retention;Disruptive innovation;Pricing strategy;Customer experience;Customer relationship management;Mobile and wireless technology
相關資料：
, (HPT013), 9p, by Harvard Business Review;, (HTN013), 11p, by Harvard Business Review
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