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商品編號： IDE06 出版日期： 2014/06/05 作者姓名： Hattendorf, Laura;Li, Yin 商品類別： Entrepreneurship 商品規格： 26p 再版日期： 地域： Myanmar 產業： Consumer lending 個案年度： -
商品敘述：
The case follows Jim and Debbie Aung-Din Taylor, an American couple with backgrounds in international development, as they found and build Proximity Designs, a social enterprise in Myanmar. Initially, the Taylors are focused on redesigning the treadle pump for Myanmarese farmers, using design thinking and processes to formulate a pump that is affordable to their extremely impoverished target customers. However, the Taylors soon realize that they also need to build a distribution network in order to sell their products. Along the way, a natural disaster (Cyclone Nargis) and political reforms in the country create both new challenges and new opportunities for Proximity.
涵蓋領域：
Microfinance;Design;Entrepreneurship
相關資料：
Case Teaching Note, (IDE06T), 5p, by Laura Hattendorf, Yin Li
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