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商品編號： E2 出版日期： 2004/03/26 作者姓名： Grousbeck, H. Irving;Snedeker, L.A.;Snedeker, Lee Anne;Mansour, Nick J. 商品類別： Entrepreneurship 商品規格： 26p 再版日期： 2011/03/17 地域： California 產業： Restaurants and food service industry;Alcoholic beverage industry 個案年度： -
商品敘述：
Reviews the start-up and growth of Gordon Biersch, a brewpub chain. As the case ends, the founders want to roll out the concept nationally and are considering the issues of organizational design and financing. They are also considering selling a majority stake to one investor.
涵蓋領域：
Equity financing;Diversification;Business expansion;Growth strategy;Decision making
相關資料：
Case Teaching Note, (E2T), 7p, by L.A. Snedeker, Lee Anne Snedeker, Nick J. Mansour
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