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商品編號： E122 出版日期： 2002/05/22 作者姓名： Holloway, Chuck;Higuera, Andrea 商品類別： Entrepreneurship 商品規格： 10p 再版日期： 2011/02/14 地域： California 產業： Restaurants;Beverages;Alcoholic beverages 個案年度： 1995 - 2002
商品敘述：
After opening the first Gordon Biersch brewery restaurant in July 1988 in Palo Alto, California, Dan Gordon and Dean Biersch successfully built Gordon Biersch into a $20 million company, with restaurants in five locations and a small retail beer business. By early 1995, they aimed to open 20 new restaurants throughout the United States by 1999 and to expand the brewing side of the business. To do so, they needed to grow at a much faster pace, which required additional funding and management expertise. Therefore, in November 1995, they accepted an investment of $11.2 million from the Fertitta family. In exchange, Dan and Dean gave the Fertittas majority control of the company. This case provides students with an update of what happened at the Gordon Biersch Brewing Co. after receiving funding from the Fertitta family in 1995 and up to 2002.
涵蓋領域：
Financing;Laws & regulations;Entrepreneurial management;Organizational structure
相關資料：
Case Teaching Note, (E122T), 5p, by Chuck Holloway, Andrea Higuera
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