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商品編號： CU360 出版日期： 2023/01/12 作者姓名： Jedidi, Kamel;Morais, Robert 商品類別： Marketing 商品規格： 13p 再版日期： 地域： United States 產業： Restaurants and food service industry 個案年度： -
商品敘述：
From modest beginnings in 2018, selling to a few enthusiasts from her apartment, Madame Berrima quickly built Layla''s Delicacies, an exotic Tunisian pastries company, into a thriving mail order business. Her sweets were handmade, customers posted rave reviews, and the New York Times attested to the product line''s authenticity. The company invested heavily in product design, packaging, and branding and rode a wave of popularity of artisanal foods, which were enjoying brisk growth in the US. But by 2020, Layla''s had fallen short of its goals.
涵蓋領域：
Entrepreneurs and founders;Marketing
相關資料：
, (CU361), p, by Kamel Jedidi, Robert Morais
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