商品敘述：

Founded by Columbia Business School classmates, Frogtek was created as a technology business with a social mission: to help micro-retailers in Latin America improve their operations through applications loaded onto mobile phones. While the market was large - 400,000 micro-retailers operated in Colombia alone - and store owners appeared interested in the service, the right approach was far from clear. The company''s founders struggled with questions such as how to distribute the mobile applications and how much to charge the generally low-income store owners. In this case students work on an operational strategy for the seed-funded start-up after examining its business plan, social goals, market opportunity, and competitive environment. This case covers operational, entrepreneurial, and technological challenges in micro-retail and supply chain management in developing economies. The focus is on the ""bottom of the pyramid"" retail context.

涵蓋領域：

International entrepreneurship;Community development;Social enterprise;Emerging markets;Rural entrepreneurship;Business plans;Start-ups

相關資料：

Case Teaching Note, (CU37), 10p, by Margaret Pierson, Garrett J. van Ryzin

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