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商品編號： 9-396-249 出版日期： 1996/02/09 作者姓名： Bower, Joseph L. 商品類別： Other 商品規格： 23p 再版日期： 2003/04/25 地域： 產業： 個案年度： -
商品敘述：
Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts?
涵蓋領域：
Mergers and acquisitions;Leadership development;Diversification;Business structures;Knowledge management;Marketing;Professional networks
相關資料：
Video Supplement, (9-304-807), 8p, by Joseph L. Bower;Video Supplement, (9-397-504), 0p, by Joseph L. Bower, Sonja Ellingson Hout;Case Teaching Note, (5-398-169), 13p, by Joseph L. Bower
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