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> Comfort Class Transport: Does Customer Service Need an Overhaul?

商品編號: 4374
出版日期: 2011/11/15
作者姓名:
Roberts, Michael J.;Morrison, Paul E.
商品類別: Service management
商品規格: 11p

再版日期:
地域: United States
產業: Call centers;Transportation
個案年度: 2011 -  

 


商品敘述:

The general manager of a chauffeured limousine transport company is concerned about underperformance at the company''s customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with prospective customers, scheduling pickups, providing pricing, confirming appointments, and handling billing inquiries. Customers have complained about extended wait times to speak with someone and about abandoned calls. On the other hand, customer satisfaction with the firm''s fleet vehicles and drivers is extremely high. The general manager worries that call center service quality will limit the company''s ability to expand operations into new markets. The company''s founder has asked the general manager to look into the problems and propose solutions. Students must analyze the capacity utilization and demand for the call center while also considering the costs of problems including abandoned calls.


涵蓋領域:

Order processing;Customer service;Operations & processes;Supply & demand;Capacity utilization


相關資料:

HBS Brief Case Teaching Note, (4377), 16p, by Michael J. Roberts, Paul E. Morrison;
Spreadsheet Supplement, (4378), 0p, by Michael J. Roberts, Paul E. Morrison;
Spreadsheet Supplement, (4379), 0p, by Michael J. Roberts, Paul E. Morrison