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商品編號： F2404A 出版日期： 2024/07/01 作者姓名： Harvard Business Review 商品類別： Entrepreneurship 商品規格： 1078w 再版日期： 地域： 產業： 個案年度： -
商品敘述：
In a recent study of European start-ups, one technique consistently boosted performance: the scientific method, a centuries-old discipline of formulating, testing, and tweaking hypotheses. Ventures employing it generated more revenues than those that didn''t and were also more likely to pivot away from unviable ideas, a necessity for early-stage firms. The key to pivoting is focusing not on your ideas but on the answers to your experiments, which should provide insight into customer demand and industry pain points. That approach helped Osense, a start-up focused on technology for tracking carbon emissions, find its successful model. Its first idea was for peer-to-peer product rentals, and its second was for a platform for renting e-vehicles. If it hadn''t applied the scientific method, "we would have ended up with a product that wasn''t viable," says cofounder Cosimo Cecchini.
涵蓋領域：
Entrepreneurship;Experimentation;Entrepreneurial business strategy;Start-ups
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