編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4168 | Applied Research Technologies, Inc.: Global Innovation''s Challenges | Bartlett, Christopher A.;Beckham, Heather | General management | Analysis of Industry and Competition( BM__64700 ) |
2 | 9-391-144 | General Electric: Reg Jones and Jack Welch | Bartlett, Christopher A.;Aguilar, Francis J.;Elderkin, Kenton W. | General management | Business Strategies and Analysis( BM__60900 ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Seminar on Information Management( BM__6460AM ) |
4 | 9-603-062 | Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) | Leonard, Dorothy;Kiron, David | Operations management | Project management( 000001 ) |
5 | 9-603-081 | MedSource Technologies | Huckman, Robert S. | Operations management | Seminar on Information Management( BM__6460AM ) |
6 | 9-688-059 | Digital Equipment Corp.: The Endpoint Model (A) | Garvin, David A.;Simpson, Janet | Operations management | Seminar on Information Management( BM__6460AM ) |
7 | 9-693-013 | Euro Disney: The First 100 Days | Loveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T. | Service management | Business Case Study( BM_ _ 40600 ) |
8 | 9-801-354 | JetBlue Airways: Starting from Scratch | Gittell, Jody Hoffer;O''Reilly, Charles A. | Service management | Business Strategies and Analysis( BM__60900 ) |
9 | 4357 | Levendary Cafe: The China Challenge | Bartlett, Christopher A.;Han, Arar | Other | Strategies of International Business Management( IB__60100 ) |
10 | 9-709-424 | eHarmony | Piskorski, Mikolaj Jan;Halaburda, Hanna;Smith, Troy | Other | Strategies of International Business Management( IB__60100 ) |
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