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編號商品編號商品名稱作者類別使用課程名稱
14168Applied Research Technologies, Inc.: Global Innovation''s ChallengesBartlett, Christopher A.;Beckham, HeatherGeneral managementAnalysis of Industry and Competition( BM__64700 )
29-391-144General Electric: Reg Jones and Jack WelchBartlett, Christopher A.;Aguilar, Francis J.;Elderkin, Kenton W.General managementBusiness Strategies and Analysis( BM__60900 )
39-504-016Starbucks: Delivering Customer ServiceMoon, Youngme;Quelch, John A.MarketingSeminar on Information Management( BM__6460AM )
49-603-062Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)Leonard, Dorothy;Kiron, DavidOperations managementProject management( 000001 )
59-603-081MedSource TechnologiesHuckman, Robert S.Operations managementSeminar on Information Management( BM__6460AM )
69-688-059Digital Equipment Corp.: The Endpoint Model (A)Garvin, David A.;Simpson, JanetOperations managementSeminar on Information Management( BM__6460AM )
79-693-013Euro Disney: The First 100 DaysLoveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T.Service managementBusiness Case Study( BM_ _ 40600 )
89-801-354JetBlue Airways: Starting from ScratchGittell, Jody Hoffer;O''Reilly, Charles A.Service managementBusiness Strategies and Analysis( BM__60900 )
94357Levendary Cafe: The China ChallengeBartlett, Christopher A.;Han, ArarOtherStrategies of International Business Management( IB__60100 )
109-709-424eHarmonyPiskorski, Mikolaj Jan;Halaburda, Hanna;Smith, TroyOtherStrategies of International Business Management( IB__60100 )
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