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編號商品編號商品名稱作者類別使用課程名稱
19-716-C01Apple Inc. in 2015, Chinese VersionDavid B. Yoffie Eric BaldwinEntrepreneurshipAnalysis For Global Industry( D0F0308314 )
29-306-064Innovation at Timberland: Thinking Outside the Shoe BoxKanter, Rosabeth Moss;Raffaelli, Ryan L.General managementManagement of Innovation Technology( G795121850 )
39-316-101Uber: Changing The Way The World MovesMoon, YoungmeGeneral managementInnovation and Technology Management( G795111374 )
49-612-084The Hybrid Vehicle MarketToffel, Michael W.;Uludere Aragon, Nazli Z.General managementInnovation and Technology Management( G795121850 )
52510The Springfield Nor''easters: Maximizing Revenues in the Minor LeaguesCespedes, Frank V.;Winig, Laura;Lovelock, Christopher H.MarketingOperation Management Supply Chain Managemnet with a Global Perspective( G795120838 )
6KEL021Keurig at HomeAnderson, Eric T.MarketingOperation Management Supply Chain Managemnet with a Global Perspective( G795120838 )
7KEL021Keurig at HomeAnderson, Eric T.MarketingOperations Management and Supply Chain Management with a Global Perspective( G795120838 )
8KEL021Keurig at HomeAnderson, Eric T.MarketingOperations Management and Supply Chain Management( G795117117 )
9R1803EMarketing in the Age of AlexaDawar, NirajMarketingInnovation and Technology Management( G795111374 )
109-699-018Disruptive Technology a Heartbeat Away: Ecton, Inc.Christensen, Clayton M.;Cape, Edward G.Operations managementInnovation and Technology Management( G795121850 )
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