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參考訂購
請參考New Product Development and Marketing課程的其他訂購
:
編號
商品編號
商品名稱
作者
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使用課程名稱
1
IN1673
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence
Ulaga, Wolfgang;Carmon, Ziv;Heely, Laura
Marketing
New Product Development and Marketing( NA )
2
W15186
Superb Trucks LP: How to Conduct a Field Experiment
Khamitov, Mansur;Whelan, Jodie;Thomson, Matthew
Marketing
New Product Development and Marketing( NA )
3
514019
Making stickK Stick: The Business of Behavioral Economics
Other
New Product Development and Marketing( NA )
4
AB282
Crowdfunding: A Tale of Two Campaigns
Other
New Product Development and Marketing( NA )
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