| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-514-042 | An Exercise in Designing a Travel Coffee Mug | Ofek, Elie;Norris, Michael | Marketing | Special Topics on Service Marketing( MBM0036 ) |
| 2 | IN1251 | AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey | Dubois, David;InYoung, Chae;Niessing, Joerg;Wee, Jean | Marketing | Special Topics on Service Marketing( MBM0036 ) |
| 3 | IN1673 | Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence | Ulaga, Wolfgang;Carmon, Ziv;Heely, Laura | Marketing | Special Topics on Service Marketing( MBM0036 ) |
| 4 | Ke1023 | Best Buy: Creating a Winning Customer Experience in Consumer Electronics | Sawhney, Mohanbir;Goodman, Pallavi;Keerthivasan, Ganesan | Marketing | Special Topics on Service Marketing( MBM0036 ) |
| 5 | INS554 | IDEO Service Design (A) | Sosa, Manuel;Ritesh, Bhavani | Operations management | Special Topics on Service Marketing( MBM0036 ) |
| 6 | INS555 | IDEO Service Design (B) | Sosa, Manuel;Ritesh, Bhavani | Operations management | Special Topics on Service Marketing( MBM0036 ) |
| 7 | 9-605-053 | New Service Design Exercise | Frei, Frances X. | Service management | Special Topics on Service Marketing( MBM0036 ) |
| 8 | ISB368 | An Artificial Intelligence (AI)-Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai | Sunder M, Vijaya;Mamidi, Rithica | Other | Special Topics on Service Marketing( MBM0036 ) |