編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-502-063 | Apple Stores | Wathieu, Luc;Morris, Kevin | Marketing | Marketing Management( NA ) |
2 | HKU368 | Louis Vuitton Moet Hennessy: Expanding Brand Dominance in Asia | Pan, Yigang;Yigang, Pan;McCauley, Marissa | Marketing | Marketing Management( NA ) |
3 | 9-518-056 | Amazon Buys Whole Foods | Alvarez, Jose B.;Lane, David;Coughlin, Joni | Operations management | Marketing Management( NA ) |
4 | 2564BC | Creating a Marketing Plan | | Other | Marketing Management( NA ) |
5 | 684064 | Psychology of Waiting Lines | | Other | Marketing Management( NA ) |
6 | 9-510-071 | Google in China (A) | Quelch, John A.;Jocz, Katherine E. | Other | Marketing Management( NA ) |
7 | 9-716-402 | Amazon.com, 2021 | Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, Gabriel | Other | Marketing Management( NA ) |
8 | 9-716-426 | The Inexorable Rise of Walmart? 1988-2016 | Wells, John R.;Ellsworth, Gabriel | Other | Marketing Management( NA ) |
9 | R1609C | The Elements of Value | Almquist, Eric;Senior, John;Bloch, Nicolas;Bloch, Nicholas | Other | Marketing Management( NA ) |
10 | W18030 | Apple''s iPhone in India: Ringing in New Fortunes? | Jayakumar, Tulsi | Other | Marketing Management( NA ) |