編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | 行銷管理( NA ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | 行銷管理( NA ) |
3 | 9-504-048 | Burberry | Moon, Youngme | Marketing | 行銷管理( NA ) |
4 | 9-513-107 | Ch teau Margaux: Launching the Third Wine | Ofek, Elie;Vogt, Eric E. | Marketing | 行銷管理( NA ) |
5 | 9-518-047 | Armarium: Luxury Fashion Brands for Rent | Avery, Jill;Fubini, David G.;Dossa, Natasha;Stewart, Devon | Marketing | 行銷管理( NA ) |
6 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | 行銷管理( NA ) |
7 | INS617 | Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry | Grigorian, Vadim;Chandon, Pierre | Marketing | 行銷管理( NA ) |
8 | 9-619-003 | Innovation at Uber: The Launch of Express POOL | Farronato, Chiara;MacCormack, Alan;Mehta, Sarah | Operations management | 行銷管理( NA ) |
9 | W16198 | Din Tai Fung: The Art of the Dumpling | H. Brian Hwarng;
Xuchuan Yuan | Other | 行銷管理( NA ) |