編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-612-101 | Driving Towards a Disruption? | Shih, Willy;Noble, Matthew | General management | 資訊與科技管理( NA ) |
2 | 001SMU | Amazon Vs Walmart: Clash of Business Models | Kumar, Nirmalya;Mittal, Sheetal | Marketing | 資訊與科技管理( NA ) |
3 | 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. | Marketing | 資訊與科技管理( NA ) |
4 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | 資訊與科技管理( NA ) |
5 | 9-522-051 | Farfetch: Digital Transformation for Luxury Brands | Gupta, Sunil;Avery, Jill;Corsi, Elena;Gabrieli, Federica | Marketing | 資訊與科技管理( NA ) |
6 | 714-C02 | 柯達和數字革命 (A) | | Other | 資訊與科技管理( NA ) |
7 | 823002 | Belden and Digital Transformation: From Product Sales to Solution Sales | | Other | 資訊與科技管理( NA ) |
8 | 9-516-C06 | The New York Times Paywall, Chinese Version | Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee | Other | 資訊與科技管理( NA ) |
9 | 9-621-C05 | Fasten: 用新的商業模式挑戰優步(Uber)和來福車(Lyft) | | Other | 資訊與科技管理( NA ) |
10 | IES639 | Driving Digital Transformation at the DBS Bank | Kaganer, Evgeny;Gregory, Robert Wayne;Codrean, Catalin | Other | 資訊與科技管理( NA ) |
|