編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-316-101 | Uber: Changing The Way The World Moves | Moon, Youngme | General management | Innovation and Implementation( NA ) |
2 | 9-508-076 | Sony PlayStation 3: Game Over? | Ofek, Elie | Marketing | Innovation and Implementation( NA ) |
3 | 9-515-052 | Philips Healthcare: Marketing the HealthSuite Digital Platform | Quelch, John A.;Rodriguez, Margaret L. | Marketing | Innovation and Implementation( NA ) |
4 | 9-617-046 | X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) | Zhu, Feng;Acocella, Angela | Operations management | Innovation and Implementation( NA ) |
5 | 9-615-007 | Netflix in 2011 | Shih, Willy;Kaufman, Stephen P. | Other | Innovation and Implementation( NA ) |
6 | 9-705-407 | Linux in 2004 | Ghemawat, Pankaj;Subirana, Brian;Pham, Christina | Other | Innovation and Implementation( NA ) |
7 | 9-714-433 | Intuit QuickBooks: From Product to Platform | Hagiu, Andrei;Altman, Elizabeth J. | Other | Innovation and Implementation( NA ) |
8 | 9-716-402 | Amazon.com, 2021 | Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, Gabriel | Other | Innovation and Implementation( NA ) |
9 | 9-717-473 | Facebook Fake News in the Post-Truth World | Wells, John R.;Winkler, Carole A. | Other | Innovation and Implementation( NA ) |
10 | 9-792-081 | Apple Computer--1992 | Yoffie, David B. | Other | Innovation and Implementation( NA ) |
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