編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-610-032 | TopCoder (A): Developing Software through Crowdsourcing | Lakhani, Karim R.;Garvin, David A.;Lonstein, Eric | General management | 科技與創新管理( NA ) |
2 | W25509 | McCormick & Co.: Deploying Artificial Intelligence in New Product Development | Meister, Darren;Chandrasekhar, R. | General management | 科技與創新管理( NA ) |
3 | 9-516-094 | Airbnb, Etsy, Uber: Acquiring the First Thousand Customers | Teixeira, Thales S.;Brown, Morgan | Marketing | 科技與創新管理( NA ) |
4 | 9-613-100 | Open Innovation at Siemens | Lakhani, Karim R.;Hutter, Katja;Pokrywa, Stephanie Healy;Fuller, Johann | Operations management | 科技與創新管理( NA ) |
5 | 9-713-420 | LinkedIn Corporation, 2012 | Yoffie, David B.;Kind, Liz | Other | 科技與創新管理( NA ) |
6 | 9-722-439 | Doubling Down: Elon Musk''s Big Bets in 2022 | Yoffie, David B.;Fisher, Daniel | Other | 科技與創新管理( NA ) |
7 | IMB793 | Paytm Mobile Payments: Will It Emerge as a Dominant Design in India? | Tripathy, Anshuman;Kumar, Nitish;Boddeda, Medha Sravani | Other | 科技與創新管理( NA ) |
8 | IN1306 | Uber vs. Didi: The Race for China''s Ride-hailing Market | Chen, Guoli;Wu, Kuangzhen;Tong, Tony;Su, Xiaohua | Other | 科技與創新管理( NA ) |
9 | R1512B | What Is Disruptive Innovation? | Christensen, Clayton M.;Raynor, Michael E.;McDonald, Rory | Other | 科技與創新管理( NA ) |