| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | IN1673 | Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence | Ulaga, Wolfgang;Carmon, Ziv;Heely, Laura | Marketing | Marketing Management( NA ) |
| 2 | W15186 | Superb Trucks LP: How to Conduct a Field Experiment | Khamitov, Mansur;Whelan, Jodie;Thomson, Matthew | Marketing | Marketing Management( NA ) |
| 3 | W20091 | Ippudo: Bringing Japan To Paris In a Bowl | Tan, Caroline S. L.;Zhu, Yi | Marketing | Marketing Management( NA ) |
| 4 | 181027 | Freemark Abbey Winery | | Other | Marketing Management( NA ) |
| 5 | ISB103 | Mysore Ghee Stores: Expansion Strategy for Clarified Butter Business | Alur, Sivakumar;M, Durgaprasad;Mukherjee, Sulagna;Srinivasa Rangan, U | Other | Marketing Management( NA ) |