編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Marketing Management( 363006021 ) |
2 | 9-718-519 | Voice War: Hey Google vs. Alexa vs. Siri | Yoffie, David B.;Wu, Liang;Sweitzer, Jodie;Eden, Denzil;Ahuja, Karan | Other | Marketing Management( 363006021 ) |
3 | W21227 | BTS: Success and Risk with Fans and Influencers on Social Media | Cho, Daegon;Ryu, Sunghan | Other | Marketing Management( 363006021 ) |