| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Customer Services Marketing( IB5097 ) |
| 2 | 9-504-025 | Singapore Airlines: Customer Service Innovation | Deshpande, Rohit;Hogan, Hal | Marketing | Customer Services Marketing( IB5097 ) |
| 3 | CU310 | LUV It or Leave It? Southwest Airlines Reflects on Organizational Choices | Bartel, Ann;Meier, Stephan | Other | Customer Services Marketing( IB5097 ) |
| 4 | SM321 | Scoot: Singapore Airlines'' Low-Cost Carrier Strategy | Carroll, Glenn;Sorensen, Jesper;Schifrin, Debra | Other | Customer Services Marketing( IB5097 ) |
| 5 | TB0333 | Southwest Airlines | Inkpen, Andrew | Other | Customer Services Marketing( IB5097 ) |