編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | KE1196 | Microsoft Surface Hub 2S: The Higher-Education Market Opportunity | Sawhney, Mohanbir;Goodman, Pallavi | Marketing | Marketing Management( GMBA7003 ) |
2 | R1012K | Let Emerging Market Customers Be Your Teachers | D''Andrea, Guillermo;Marcotte, David;Morrison, Gwen Dixon | Marketing | Marketing Management( GMBA7003 ) |
3 | W12780 | Camp Wahanowin | Grasby, Elizabeth M.A.;Silverberg, Eric | Marketing | Marketing Management( GMBA7003 ) |
4 | W18124 | United Airlines'' Service-Recovery Challenge After Reputation Meltdown | Puri, Sandeep;Dev Kashyap, Kushal;Singh, Gaganpreet | Marketing | Marketing Management( GMBA7003 ) |
5 | BAB344 | Apple Watch (A): The Launch | Way, Megan;Polutnik, Lidija | Other | Marketing Management( GMBA7003 ) |
6 | R1609D | Know Your Customers'' "Jobs to Be Done | Christensen, Clayton M.;Hall, Taddy;Dillon, Karen;Duncan, David;Duncan, David S | Other | Marketing Management( GMBA7003 ) |
7 | W94C01 | Amazon in Emerging Markets | Nguyen-Chyung, Amy;Faulk, Elliot | Other | Marketing Management( GMBA7003 ) |