編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | HK1099 | Starbucks China: Managing Growth through Innovation | Farhoomand, Ali;Ziolek, Filip | General management | Industry visiting and discussion( none ) |
2 | 9-317-C12 | S'well: The Mass Market Decision, Chinese Version | Youngme Moon | Other | Industry visiting and discussion( none ) |
3 | 9-514-C07 | IKEA Invades America, Chinese Version | Youngme Moon | Other | Industry visiting and discussion( none ) |
4 | 9-514-C13 | Dove: Evolution of a Brand, Chinese Version | John Deighton | Other | Industry visiting and discussion( none ) |