| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( MBM0002 ) |
| 2 | 9-504-048 | Burberry | Moon, Youngme | Marketing | Marketing Management( MBM0002 ) |
| 3 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Marketing Management( MBM0002 ) |
| 4 | INS617 | Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry | Grigorian, Vadim;Chandon, Pierre | Marketing | Marketing Management( MBM0002 ) |
| 5 | KEL894 | CDK Digital Marketing: Addressing Channel Conflict with Data Analytics | Zettelmeyer, Florian;Merkley, Greg | Marketing | Marketing Management( MBM0002 ) |
| 6 | W16198 | Din Tai Fung: The Art of the Dumpling | H. Brian Hwarng;
Xuchuan Yuan | Other | Marketing Management( MBM0002 ) |