編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | W15407 | 7-Eleven Indonesia Innovating in Emerging Markets | Dieleman, Marleen;Mahmood, Ishtiaq;Darmawan, Peter | General management | Marketing Management( GMBA7003 ) |
2 | W16782 | Airbnb: Business Model Development and Future Challenges | Chatterjee, Sayan | General management | Marketing Management( GMBA7003 ) |
3 | R1902X | Sell Direct-to-Consumer or Through Amazon? (HBR Case Study) | Teixeira, Thales S. | Other | Marketing Management( GMBA7003 ) |