編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-317-027 | The Black List | McGee, Henry W.;McAra, Sarah | Entrepreneurship | Topics in Creative Industries( ECON5162 ) |
2 | 9-519-094 | The Video-Streaming Wars in 2019: Can Disney Catch Netflix? | Elberse, Anita;Cody, Monica | General management | Topics in Creative Industries( ECON5162 ) |
3 | 9-511-097 | Marvel Enterprises, Inc. (Abridged) | Elberse, Anita | Marketing | Topics in Creative Industries( ECON5162 ) |
4 | 9-512-033 | Angry Birds | Gupta, Sunil;Rood, Dharmishta | Marketing | Topics in Creative Industries( ECON5162 ) |
5 | 9-515-003 | MRC''s House of Cards | Elberse, Anita | Marketing | Topics in Creative Industries( ECON5162 ) |
6 | 9-516-026 | Shonda Rhimes'' ShondaLand | Elberse, Anita;McGee, Henry W. | Marketing | Topics in Creative Industries( ECON5162 ) |
7 | 9-518-103 | Jason Blum''s Blumhouse Productions | Elberse, Anita | Marketing | Topics in Creative Industries( ECON5162 ) |
8 | KEL964 | The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling | Sawhney, Mohanbir;Goodman, Pallavi | Marketing | Topics in Creative Industries( ECON5162 ) |
9 | 9-709-462 | The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire? | Alcacer, Juan;Collis, David J.;Furey, Mary | Other | Topics in Creative Industries( ECON5162 ) |
10 | 9-709-489 | The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update | Alcacer, Juan;Collis, David J.;Furey, Mary | Other | Topics in Creative Industries( ECON5162 ) |
|