編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | INS617 | Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry | Grigorian, Vadim;Chandon, Pierre | Marketing | Marketing Management( O5P1002 ) |
2 | KEL740 | Analyzing Low Patient Satisfaction at Herzog Memorial Hospital | Boepple, Jack | Operations management | Marketing Management( O5P1002 ) |
3 | MH0042 | Starbucks Corporation | Rothaermel, Frank T. | Other | Marketing Management( O5P1002 ) |
4 | W16198 | Din Tai Fung: The Art of the Dumpling | H. Brian Hwarng;
Xuchuan Yuan | Other | Marketing Management( O5P1002 ) |