編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-216-039 | Supply Chain Finance at Procter & Gamble | Esty, Benjamin C.;Mayfield, E. Scott;Lane, David | Finance | Multi-National Corporation Management( 10720IMBA500100 ) |
2 | 9-303-086 | Silvio Napoli at Schindler India (A) | Yoshino, Michael Y.;Bartlett, Christopher A.;Fagan, Perry L. | General management | Multi-National Corporation Management( 10720IMBA500100 ) |
3 | BH808 | The Criticality of CMO-CIO Alignment | Whitler, Kimberly A;Boyd, D. Eric;Morgan, Neil A. | General management | Multi-National Corporation Management( 10720IMBA500100 ) |
4 | IMD780 | Royal DSM (A): Creating a Chief Marketing Officer (CMO) Position in a B2B Firm | Ulaga, Wolfgang;Kondis, Athanasios | Marketing | Multi-National Corporation Management( 10720IMBA500100 ) |
5 | 9-610-003 | The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co. | Shih, Willy;Chien, Chen-Fu;Shih, Chintay;Chang, Jack | Operations management | Multi-National Corporation Management( 10720IMBA500100 ) |
6 | 9-910-410 | Philips versus Matsushita: The Competitive Battle Continues | Bartlett, Christopher A. | Other | Multi-National Corporation Management( 10720IMBA500100 ) |
7 | W94C01 | Amazon in Emerging Markets | Nguyen-Chyung, Amy;Faulk, Elliot | Other | Multi-National Corporation Management( 10720IMBA500100 ) |